Work in progress
Every quarter, each PostHog team sets goals using our HOGS process. Goals are owned by team leads, reviewed in all-hands, and refreshed each quarter. Click any team below to see their current goals.
Objective 1: Reduce the complexity of building AI products (Driver: ) Motivation: We should be the core that powers every agentic product at PostHog, but some teams have built their own systems instead of using ours. Two gateways…
Objective 1: Finish the UI redesign Motivation: Every tab in the core tracing product should help users find issues with their AI agents and features. The redesign will make these tabs more useful and provide a consistent…
Finish training encoder Evaluate Benchmarks vs SOTA Visualizations (PCA, RCDM) Probes (MLP) Weights analysis (SwiGLU activations, dead paths, attn softmax dist) Kernels Eval using labeling suite labels Eval at various checkpoints…
Observability Platform PostHog All The Things: PostHog runs on PostHog Kill Loki+VictoriaMetrics Earn trust: set and meet SLOs Set lag threshold No correctness bugs for metrics Track UI/query latency Observability Product Ship…
1: 10% usage comes from HogQL-modeled batch exports Motivation Understand how far can we get with HogQL as an interface for batch exports. Take ownership of parts of PostHog that could be better served by batch exports. What we’ll…
Make revenue reporting trustworthy Theme: Finish reconciling discrepancies so we can use the new model for reporting and closing the books. 1. Finish the move to the new revenue model (lead: ) Close out the remaining material…
PostHog Desktop: determine what the world looks like a year from now, have a point of view, and work towards it (Tim and James) Better understand our costs, growth levers, and pricing on our core products Built a growth model for the…
These are the primary goals the team is prioritizing this quarter. Owner: Motivation: Most of our creator relationships are still transactional: we sponsor content and repeat. In Q4 we want to test what happens when creators…
Q4 is about getting the smaller JSON events store and our ClickHouse fork into production, while making the fleet easier to operate and customer data easier to delete. 📦 Ship JSON events and the ClickHouse fork - (Driver…
Goal 1: Improve SDK observability and diagnostics (Driver: ) Benchmark SDK performance Build dashboards to monitor SDK health and performance Capture diagnostic events to investigate SDK issues Add remote configuration support for…
💸 FinOps attribution + infra efficiency 🕸️ Workload containment: cash in on Cilium Based on RFC: https://github.com/PostHog/requests-for-comments-internal/pull/1172 🚪 Untangle DNS, ingress and LBs Smaller goals ☸️ Refresh the EKS…
🚀 Migrate apps to Kargo and platformctl / O11y / Enhance QGs – Driver: Q3 was the groundwork and Q4 is the payoff. The other two goals work better once everything runs the same way. Get the majority of apps running on Kargo and make…
We formed in September 2026. Our first objectives are temporary and focus on investigation. We will update them with specific delivery plans once we understand each problem and choose a direction. Goal 1: Prove or disprove the…
Objective 1: Fix the docs A new user can tell what Support and the agent do, how Support works with the rest of PostHog, and what Business Knowledge is. KR1: Docs explain Support and the Support Agent, including how Support works…
This team hasn't set goals yet.
Hit CSM Net Revenue Retention (NRR) of 110% using quarterly comparison method (CSMs) Hit and track all team revenue goals (Dana) Take responsibility for Feature Request tracking Our new Customer Analytics tool can track feature…
Hit CSM Net Revenue Retention (NRR) of 110% using quarterly comparison method (CSMs) Hit and track all team revenue goals (Phil) As the strongest CSM, tackle big rocks No potatoes will be sent to customers this quarter, but let's talk…
Hit CSM Net Revenue Retention (NRR) of 110% using quarterly comparison method (CSMs) Hit and track all team revenue goals (Seb) Build out a travel planning platform for the GTM team to plan client visits more efficiently We'll know we…
Q3 2026 objectives Objective 1: Semantic layer (owner: Thiago) Motivation: We are increasingly hearing about inconsistency issues when an agent writes a query or an insight based on its assumptions around a definition. Same problem of "what's the…
Our focus this quarter is UI: make PostHog a compelling home for business intelligence (BI) and notebook analysis. Team: Marius, with Anna as PM. Objective 1: Build an industry-leading BI interface Owner: Marius Motivation: Teams…
Rationale: Build reporting by platform, campaign, and creative into PostHog so we can see what is working throughout the month. Give all teams a shared view of results so we can adjust spending, improve creative, and plan future…
We're keeping the Q3 goal: shipping 10,000 PRs a month should be easy. In Q3, CI got faster and cheaper, the merge queue stopped master from breaking every day, and StampHog v2 shipped. Now the slow part is getting PRs reviewed and…
These are the primary goals the team is prioritizing this quarter. Goals for PMMs can provide an extra level of focus or to define a specific initiative beyond the business-as-usual work that comes from covering a specific product…
Business as usual A high-quality newsletter every two weeks - Social posts every day and amplifying employee accounts - Newsletters for the not-yet-AI-pilled Owner: Motivation: We're good at writing about the latest in AI trends based on PostHog…
Q3 2026 Objectives Onboarding - Setup & configuration - (Driver: ) Error Tracking is only useful when it is configured correctly. We want the Wizard to become the guided setup path that makes onboarding simpler, faster, and harder to get wrong…
Self-driving experiment loop (TBD) We start with the health layer (below) so self-driving has good inputs. The self-driving offsite may bring architectural changes, so we wait for that context before we pick the self-driving…
Launch realtime cohorts and make behavioral targeting the reason to choose PostHog flags Targeting a flag at people based on what they did is one of our most-requested features. Realtime cohorts let a flag target a cohort such as…
Objective : Ramp the team, scale the FDE function Q4 2026 Goals Define migrations with TAE and TAM Define packages, playbook and framework on how to migrate from another platform onto PostHog, covering mainly product analytics (primary) and feature…
Heidi Berton Updating old assets Motivation: We're relaunching the website already, so let's make sure there's no artifacts of our out of date design to muddy the future. What we'll ship: New illustrations anywhere there are old ones, plus add them…
These are the primary goals the team is prioritizing this quarter. Note: Rafael will drive this goal while Matt is on parental leave. Motivation: As an agent, it is hard to sign up, to implement PostHog correctly, and to know…
Commercial universe dataset – (Driver: ) Build one materialized table of all active and churned customers, so that lead triggers use the same, complete account context. What we'll ship: org_universe table that joins billing…
Roll out PersonHog to production PersonHog is nearly feature-complete and we feel we're close to running it in production. We want to fully switch over to improve the performance of person processing. Rolling out PersonHog will…
Last quarter we launched and started building self-driving on our own server. This quarter is about closing the loop: turning what agents and customers tell us into fixes, getting more teams onto the product, and getting ready for…
Hit or exceed individual quota targets (All TAEs) Hit or exceed team quota target (Alex) Trials 2.0 — Automate the pre-sales trial motion (Alex, Sachin) Test whether trials grow opp value: run trials on a set of open oops and compare TCV against a…
Objective : Build an awesome Onboarding team and create a great onboarding experience for our users Q4 2026 Goals Hit Onboarding Specialist Logo Retention of 90% (team) Move onboarding off Vitally and onto Customer Analytics and Workflows by 1…
Ops Hogpatch Driver: Motivation: In response to extending our lease to retain our ideal location in Dogpatch, we are expanding Hogpatch to occupy the whole building and turn it into the ultimate hub for YC founders to congregate, grow…
Yasen ReBAC v2 Approval flows rewrite Expand MCP with features that are currently not covered e.g. notifications, change requests Explore MCP apps Elicitations using latest MCP SDK “Forbid members from joining other orgs” feature…
Make PostHog web simple again Interview users in our ideal customer profile (ICP). Define what "simple" means for these users. Do not optimize for every user. Understand and improve PostHog Desktop Interview PostHog Desktop users…
This quarter, our goals are split. We don't have enough certainty to predict a whole three months of direction. We could carry on as the money-engine. Improving charts, visualisations, and feature parity. But we want to take a…
Hit quota targets (All TAMs) Hit the overall team revenue goal (Landon, Ben) Figure out a way to bring customer data into CA in a standardized and compliant way in order to make cloud runs, scouts etc. possible and concrete (Leo…
Hit quota targets (All TAMs) Hit the overall team revenue goal (Tyler, Ben) Build a skill that posts Slack alerts for which accounts could use a follow-up and why (Patrick) Wire up activity artifacts so they are auto pushed into…
Objective 1: Proactively identify and improve suboptimal experiences for our customers Motivation: Customers sometimes experience slow queries, timeouts and regressions before we notice them. We want to understand their…
🔬 Goal 1: Refine the core of Replay Vision Use labeled recording data from AI research to track changes in observation quality Trigger observations programmatically Build effective scanner creation flows 🌍 Goal 2: Replay Vision everywhere…
Q3 2026 goals These goals are intentionally vague to avoid disclosing sensitive information. Automate routine security work Triage vulnerabilities and threat alerts with minimal human intervention Improved application secrets management Secrets that…
Our Q4 priority is to make Self-Driving's research valuable enough that customers return to it: surface important findings, help people act through PostHog or their own agents, and verify the impact. The two most important questions we…
This quarter we're grouping into three squads by the overall direction of the quarterly goal: humans working around AI, removing the points where customers get stuck, and solving problems once so we don't solve them again and again. Human in…
Q3 2026 goals What we'll ship: Multiplayer agent sessions, channels, thread, generative UI and artifacts as one unified product. Some features will still carry a beta label. What we'll ship: Usage-based billing on token and compute costs, plus…
Q4 Quarterly Goals Drivers: Coua, Ellie, Julia, Mark, Rune, Zbynek Motivation: Meeting our hiring goals will enable our small teams to get one step closer to achieving their objectives, helping the company continue to grow. We'll know we're…
Mission for 2026 A successful YouTube channel. Success means momentum. Momentum means a predictable publishing schedule of videos that fit our audience and brand, thousands of views per video, and a strong understanding of what works. Video that…
This team hasn't set goals yet.
Objective: Build the features data engineers expect (Daniel) Key Results: Ship SCD2 tables so users can see how a record changed over time. Add governance features that give data teams control over who can see what. Support…
Last quarter we kept every product alive but moved none of them to a new level. This quarter we focus on fewer bets, pair on shared surfaces, and take what we have to GA – live, priced, and out of beta. We build MCP-first – if an…
Upgrade Gatsby to v5 – Do a bit of research into what a bigger migration would take – On mobile, make sure our top pages render nicely (top 20 viewed pages, handbook, and docs) – Get rid of inconsistent styling, nav, and branding…
Missions for 2026 This means agentic integration for multiple products across multiple frameworks. This also means support for additional “skills” like migrations and troubleshooting. Ultimately, the Wizard closes the gap between curiosity and real…
Run all of PostHog's messaging on Workflows (Champion: Harley) Motivation: We use Workflows for much of our own messaging, but there are still gaps. Closing them makes the product better for everyone. What we'll ship: Move the…