Goals
Q4 2026
Objective 1: 10% usage comes from HogQL-modeled batch exports
Motivation
- Understand how far can we get with HogQL as an interface for batch exports.
- Take ownership of parts of PostHog that could be better served by batch exports.
What we’ll ship
- Complete support for HogQL in scheduled and on demand batch exports.
- Skill/MCP improvements to better direct agents to use HogQL batch exports.
Objective 2: Understand and optimize our product's growth
Motivation
- Without knowing what's costing us:
- We can't optimize effectively.
- We can't know how to improve our pricing strategy.
What we’ll ship
- Understand which areas of batch exports cost us the most.
- Ideally: Cost breakdown per team, batch export, and even individual runs.
- Act on the findings to deliver cost savings.
Objective 3: Scaling batch exports to many more customers
Motivation
- Increase confidence that our pipeline can handle 10x our current volume.
What we'll ship
- Experiment and apply new architectures.
- Test different file formats and/or compression algorithms.











