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Goals

Mission for 2026

  1. A successful YouTube channel. Success means momentum. Momentum means a predictable publishing schedule of videos that fit our audience and brand, thousands of views per video, and a strong understanding of what works.

  2. Video that extends the reach of the brand. We have a consistent and well-oiled system for producing video that extends the reach of PostHog products, features, and the brand.

  3. We are a benchmark. People love what we do. They want to copy what we do. We are proud of our work. People cite our video as an example of how to do video right.

Q3 2026 Goals

Ship the weird and awesome ads
  • Owner: Alex van Leeuwen
  • Motivation: Wrapping up the Q2 goal
  • What we'll ship: Two ads for Self-Driving and AI Observability.
  • We'll know we're successful when: We're seeing positive feedback about how weird and awesome they are.
Self-driving ad campaign plan
  • Owner: Alex van Leeuwen and Charles Cook
  • Motivation: We want to ship an entire Super Bowl-style campaign promoting PostHog self-driving.
  • What we'll ship: Concept and timeline for shooting and shipping ads
  • We'll know we're successful when: Internal excitement around the plan for ads
Feature trailers
  • Owner: Jordo Dibb & Andy Vandervell
  • Motivation: Video massively amplifies announcements.
  • What we'll ship:
    • 30s-1m videos that showcase a new products, features, and use cases
    • Flexible formats (e.g. one format that can shipped in less than a week)
  • We'll know we're successful when:
    • Marketing know how to brief videos
    • We can ship videos to predictable timelines
    • Consistent impact from videos we produce
Reusable assets and brand guide
  • Owner: Jordo Dibb
  • Motivation: We need a centralised bank of reusable assets we can drag & drop into a variety of films
  • What we'll ship: Reusable assets, most with a Resolve and Premiere version, and clear instructions for how to use them
  • We'll know we're successful when: We're shipping video efficiently and making relatively few new assets
Keep building YouTube momentum
  • Owner: Dennis Ivy
  • Motivation: We're starting to see green shoots of growth from the channel. We want to keep that going.
  • What we'll ship: Weekly main channel videos and shorts and robust testing of thumbnails and titles.
  • We'll know we're successful when: Views, subscribers and watch time are growing Month-on-Month.
Converting editorial work into scripts
  • Owner: Andy Vandervell
  • Motivation: Script writing is a blocker for Dennis. Help him by delivering shoot-ready scripts using our existing content.
  • What we'll ship: Our best content turned into scripts Dennis can iterate on.
  • We'll know we're successful when: We have a surplus of ready scripts for Dennis to shoot, and videos based on these scripts perform well.

Handbook